Nearly one billion people now use the Internet. Of the thirty-plus sports tracked by the Sporting Goods Manufactures Association (SGMA International), at least thirteen have more than 100,000,000 participants worldwide. With 20% of the world’s population participating in a sport and Internet usage growing by 20% annually, the market for free, on-demand sports learning is boundless.
In addition to exposing a huge worldwide audience to the skills required to excel at their given sport, SLE’s users can also offer their corporate sponsors direct access to the highly-targeted worldwide youth market. The SLE customer’s end-user market is loosely defined by the total number of sports participants worldwide that have access to the Internet...an estimated 200,000,000 people!
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